ALTAR

Conor O’Keefe is no stranger to the extraordinary. As an ultra-endurance coach and runner, he built his career around pushing the limits of human performance. Among his most remarkable pursuits, Conor ran 32 marathons in 32 days carrying 32lbs on his back.

Through his own experience as an endurance athlete, Conor couldn't stop aking himself one question: why were gels the default fuelling solution when so few athletes actually liked using them?

That question sparked the creation of ALTAR Speed Dust™. What began with an early prototype mixed and tested in his own kitchen, evolved into a high-performance carbohydrate and electrolyte fuel, tested and trusted by athletes worldwide who refuse to settle for the ordinary...